Project
Flatpay is a merchant-focused payment provider built on one idea: simplicity. A flat-rate pricing model that small and medium-sized businesses can actually understand and trust.
Challenge
The ambition was clear: stand out in a crowded market, earn genuine trust with merchants, and build a brand foundation strong enough to grow with them.
Outcome
A brand identity that throws out the payment provider rulebook. Bold color, raw photography, rebellious type, and a tone of voice that actually sounds and feels human, with the merchant front and center.
Credits
Parabolic
Christian Linde
Dennis Vinther
Mads Hemdorff
Jeppe Volander
Thorbjørn Gudnason